A workplace’s design can say a lot about the company. It can be used to reflect the brand’s image and demonstrate how much the business cares about making good first impressions. But office design can also motivate employees and improve corporate culture.
In a previous study, 27% of respondents believed ‘cool’ office features could increase productivity, while 33% said it improves morale and one in 10 claimed it attracts new talent.
Modern furniture, plants and patterned wallpaper can enhance an office interior. To stand out from competitors, eye-catching decorative lighting such as pendant lights and neon signs can be used as statement pieces.
Graeme Hoole, head of product development at NeonPlus, said: “Neon signs can be displayed in the reception or entrance of an office to wow visitors as soon as they walk through the door. Signs in meeting rooms or workstations could encourage ideas, or neon signs with phrases such as ‘But first, coffee’ could be put in a break room to create a more relaxed environment.”
Attract new talent and inspire existing employees
An office environment can influence an interviewee’s impression of a company. To attract creative minds who are brimming with ideas, design a colourful, inspirational and imaginative workspace.
John Elliss, marketing manager at Dale Office Interiors, said: “As their prospective employees do when applying for a role, companies have to impress and an office environment is an important part of selling their company.”
In the Annual Workplace Report from 2018, 85% of millennials said they would typically make a judgement of a business based on its office environment. Similarly, 82% of employees said that when looking for a new job, a forward-thinking office design would definitely make them more inclined to want the position.
“Stand-out features like neon lighting that demonstrates a company is vibrant, modern, willing to invest and move with trends work collectively to communicate a powerful initial impression,” John continued.
As well as impress prospective employees, businesses should alter the interiors to benefit existing staff. Research shows that two-thirds of workers are more likely to feel valued by their organisation if it invests in their office space.
It’s been found that LED lighting can improve alertness, mood, performance and comfort. This can result in a great office atmosphere and improve the overall quality of work.
Neon signs can also liven up a space by displaying encouraging phrases, such as ‘Make it happen’ or ‘Do something great’.
Reflect brand image with interiors
An office design should represent the company’s branding, which often includes signature colours, typography and logos.
“People make judgements at every stage of their customer journey and if you invite clients to your place of work it can be a powerful tool in your sales armoury, or it can be a chink,” John continued.
Neon signs can display company slogans and acknowledge the its achievements, such as award wins and positive reviews.
Graeme continued: “Faux neon, which uses LED lights as an alternative to traditional neon is often more suitable for businesses. It uses plastic tubing instead of glass, making it far less fragile and easy to design and build quickly. It also lasts much longer with an 80% reduced running cost to traditional neon.”
A striking workspace design has the potential to influence a company’s reputation. It can help attract ambitious talent, improve office morale and impress clients.