The Westfield emporium is the luxury makeup brand’s second and largest ever store, which has been designed to completely revolutionise the way people shop. The ‘Beauty Wonderland’ incorporates the latest digital innovations to provide a truly unique, interactive shopping experience, encased in Charlotte’s glamorous and extravagant, ‘Old Hollywood’ inspired interior.
Excited about being part of the new Beauty Wonderland, Nulty’s brief was to deliver lighting that reflected the fun, vibrant and luxurious character of the brand while responding to the need for bright, clear and authentic lighting at makeup stations.
Nulty employed its innovative LED light source, called the Beauty Series, which it has recently developed in partnership with specialist light manufacturer, Xicato. The LED light source aims to produce the best balance between beautiful, natural skin tones and colour matching of foundation shades. Used throughout the store and at all makeup stations, the lighting provides customers with an honest and consistent shopping experience.
Taking this one step further, Nulty blended two different types of the LED module together – the Xicato 3,000 Artist Series and the Xicato 2,700K Beauty Series – to create a set of sub-environments that provide the same authentic lighting in the appropriate tones for each area.
One particular zone – the ‘Magic Mirror’ podium – includes a fully interactive camera screen that uses virtual makeup to show the customer how they would look when using different products. To ensure the camera could identify customers’ facial features correctly, Nulty used low-level lighting, positioned at face level, and downlights positioned above the head to provide the right facial illumination and ensure the lighting synchronised with the technology.
Throughout the store, carefully positioned lucent downlights draw focus to the products to make them ‘pop’, whilst the visual merchandising displays, with cabochon lighting that frames the archways to different areas, further emphasises the main points of sale and adds to the Hollywood-style décor.
Claire Hamill, Lighting Designer at Nulty comments, “The Charlotte Tilbury brand is famous for its vibrancy and its high-quality products. Our lighting solution was designed to create a flawless brand experience. We wanted the in-store experience to match customers’ expectations and make sure visitors could engage with the merchandise and discover the exceptional quality of Charlotte Tilbury.”